About

About Us

Leading Manufacturer of Car Fragrances & Air Fresheners

Soceli Xiangshili, headquartered in Guangzhou, is a globally leading manufacturer of full-series car air fresheners and automotive air fresheners, as well as an OEM/ODM service provider. With continuous innovation and an ultimate pursuit of quality, we provide one-stop high-end customized solutions for global distributors, cross-border sellers, and gift brand clients.

1M+ Products in Stock
5K+ Partner Clients
30+ Countries Served
Explore Full Range
About
10+
Years of Industry Experience
Our Stats

Our Strength

Speak with data, win global customer trust with strength

1M+
Products in Stock
5K+
Partner Clients
30+
Countries Served
100+
Industry Awards
Our Mission

Mission & Vision

Committed to Becoming the World's Most Trusted Custom Car Fragrance Partner

Our Mission

Provide global customers with innovative, safe, and high-quality car fragrance products and excellent OEM/ODM services, empower customer brand growth, and become their most reliable supply chain partner.

Our Vision

Lead the global car fragrance market, drive industry standards with innovative design, reliable quality, and agile service, and enhance the driving space experience.

Our Values

Craftsmanship quality, customer first, continuous innovation, win-win future. We adhere to these principles to ensure that every product and every service exceeds expectations.

Our History

Timeline

Steadily move forward, forge the brand path

2015

Brand Founded

Soceli Xiangshili was established in Guangzhou, establishing core businesses in car fragrance manufacturing and OEM services.

2017

Product Line Expansion

Expanded from single car air fresheners to a full series of automotive air fresheners, with an increasingly complete product matrix.

2020

Global Launch

Officially launched foreign trade operations, successfully entering overseas markets such as Southeast Asia and Europe.

2022

Digital Upgrade

Established a collaborative system between digital production management and cross-border e-commerce to enhance OEM/ODM service efficiency.

2025

Global Partnerships

Became the preferred OEM/ODM partner for numerous globally renowned brands and distributors, with business covering major markets worldwide.

Our Team

Core Team

Professional team, achieving excellence

Zhang Ming

Jacob

CEO

Deeply involved in the fragrance and fast-moving consumer goods industry for over 15 years, with a global market strategic vision and brand operation experience.

Li Hua

Bella

R&D Director

Senior product development expert, leading the R&D and iteration of multiple best-selling car fragrance products.

Wang Qiang

Lucie

International Trade Director

With 10 years of cross-border B2B business management experience, proficient in international market rules and customer relationship building.

Zhao Li

JiaHui

Quality Control & Supply Chain Manager

Strictly control the quality of the entire process from raw materials to finished products, ensuring efficient and precise delivery of OEM orders.

Our Culture

Corporate Culture

Team Spirit for Excellence

Teamwork

We believe that close cross-departmental collaboration is the cornerstone of quickly responding to customer needs and delivering perfect products.

Innovation

We encourage continuous exploration in fragrance, design, and craftsmanship, making innovation the core competitiveness of our products.

Integrity in Fulfillment

We regard business integrity as our lifeblood, and every commitment to our customers must be fulfilled, establishing long-term and stable cooperative relationships.

Certifications

Quality Certifications

Globally recognized standards, excellent quality assurance

ISO 9001

Quality Management System

ISO 14001

Environmental Management System

OHSAS 18001

Occupational Health & Safety Management

RoHS

Hazardous Substances Restriction

Social Responsibility

Social Responsibility

Practice green concepts, build a sustainable future together

Environmental Commitment

We actively integrate the concept of sustainable development into our products and operations, from the selection of environmentally friendly materials to energy conservation and emission reduction, committed to providing global customers with green and responsible manufacturing options.

30%

Carbon Emission Reduction

100%

Green Packaging

50%

Renewable Energy Usage

Eco-friendly

Join Us

We look forward to growing together with you, creating a new chapter in the fragrance business

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